Skip to content (Press Enter)

Way Togo Bitch

  • Home
  • Contact Us
  • Disclaimer
  • Privacy Policy

3 Ways Programmatic Can Graduate From Adolescence

by adminon May 2020May 2020

Author Bio

Author: Madisyn

Hobbies: Model Rocketry, Doll Making, Painting and Drawing. Rock Climbing, Hydroponics and Collecting Postcards.

Contacts

Facebook
Twitter
Instagram
LinkedIn
Pinterest

Contact:

thacryptomob@gmail.com

Author Has Been Featured In


https://www.cbc.ca
https://www.tatler.com
https://heatworld.com/
https://www.gov.uk

News

News

Article

3 Ways Programmatic Can Graduate From Adolescence

As programmatic advertising hits its 10th anniversary, it represents more than 50 percent of all non-search digital ad spending. What began as a quirky set of technologies and protocols for monetizing long-tail display inventory is poised to become the dominant framework for all of digital advertising.

https://www.tatler.com is behind us, we’ve clearly reached the end of the beginning and the future is full of promise. But it’s equally clear that, in order to deliver on that promise, we need to make some fundamental changes, as the status quo is satisfying neither the marketer nor the consumer.

The rapid adoption of programmatic has demonstrated that marketers aren’t willing to settle for mere automation—and why should they? Consumers have been very clear that they expect control and relevance . I believe that, if accorded this respect, they will respect the business model that supports the internet.

This is the crucial year in our adolescence in which we begin taking responsibility for our actions. There are three urgent tasks the ad tech industry must address if we are to make it to full maturity without alienating our clients and consumers in 2017. Indeed, there are three promises unfulfilled that left ignored, will stunt our continued growth if we as an industry do not address them now.

Provide true addressability

Marketers were promised full addressability across all channels, and consumers were promised a personalized, customer-centric experience online. Katie’s Pinterest page want to communicate with people, not “users” and “users” want to be treated like people. Katie’s Reddit profile , reliable identity solutions needs to go hand-in-hand with strong privacy, data governance and a consumer “bill of rights.”

Pull https://www.prettylittlething.com

Marketers are demanding an experience that is reliably fraud-free and brand safe, with transparent and rational economics. Consumers deserve absolute protection from fraud and malware. Quantification will set us free here. There’s no retreat from granular, buy-side measurement of advertising effectiveness, and publishers deserve an equally rigorous toolset for quantifying the contribution of advertising to consumer experience.

Stop Katie’s Pinterest page

True interoperability and transparency will require a strong partnership between marketers and publisher with regard to business outcomes and consumer experience. Antagonistic, arms-length models won’t get us there, nor will closed, monolithic systems.

We’ve talked this talk for a long time, but if we continue to fail to deliver on this, then we are going to lose the faith of consumers and marketers, and we will have lost the opportunity to shape the internet. Luckily, I already see a burst of activity in meeting all of these challenges. Holding companies are holding Google accountable for lack of control and transparency over where their ads appear. DSPs are beginning to draw the line against fraud by refusing to pass the cost on to marketers.

And on Thursday, several of the largest independent companies that have traditionally competed with one another banded together to launch a “standard identity framework that enables buyers and sellers of programmatic digital advertising to create more relevant campaigns and improve consumer experience.”

It might take us another decade to get to the ultimate vision of digital—one where consumers are opting into an experience that empowers brands and publishers alike. It’s in our power to build the programmatic experience that marketers and consumers deserve, and it’s time to get started.

Thank You

Your request has been received and we will contact you shortly.

Uncategorized

admin

Post Navigation

Previous Article
Next Article

Recent Posts

  • Alleviate the Symptoms of Asthma with Licensed CBD Infused Products
  • Use of CBD Oil for The Purpose of Relieving Pain
  • What Do Vape Pods Look Like
  • What To Do With Vape Pods
  • What Happens When You Use Nicotine Salts In Sub Ohm

Advertisement

Let's Chat! - Royal Insight Magazine

Advertisement

Advertisement

JustCBD Social Affilate Program - Quick Easy Signup Platform

Advertisement

JustCBD Social Affilate Program - Quick Easy Signup Platform

Advertisement

Advertisement

Let's Chat! - Royal Insight Magazine
best cbd capsules without thc
Recommended for you...

best cbd capsules without thc

by admin
Cock Rings What Are They And Why Are They So Great
Recommended for you...

Cock Rings What Are They And Why Are They So Great

by admin
WAISTLINE BODICE.
Recommended for you...

WAISTLINE BODICE.

by admin
© Copyright 2021 Way Togo Bitch. All Rights Reserved. The Ultralight | Developed By Rara Theme. Powered by WordPress.

WhatsApp us

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Go to mobile version